Control the weather at the Barbican
A new installation at the Barbican has got people talking this month.
Art studio Random International have created an interactive installation where members of the public can walk around in a heavy downpour without getting wet. 3D motion sensors track people's movement and turn the rain on and off accordingly. The experience is surreal, completely unique and rather beautiful.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.