Coke Zero secret sampling
Getting consumers to try your product can be a great way to build a relationship with them.
To encourage people to try Coke Zero, as a sugar-free alternative to standard Coca-Cola, the brand came up with a blind-taste experience.
Passengers were given cups of Coke Zero as they got onto a plane, when on-board they were asked if they wanted to exchange the cups for standard Coca-Cola. Some did and hidden camera watched them merrily drinking. After a while they were informed they were actually drinking Coke Zero from Coca-Cola cups - "Same great taste, zero sugar".
AUTHOR BIO
Joss Davidge
GLOBAL BUSINESS DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
