Coca-Cola goes viral with security camera ad
Security cameras are often associated with the idea of Big Brother and public control similar to that of Orwell's 1984.
In a bid to encourage consumers to view the world differently Coca-Cola Latin America came up with this great little video that has now gone viral. The "anti-crime" ad campaign depicts acts of kindness, love and happiness captured on security cameras from around the world. From "friendly gangs" to "potato chip dealers" the ad will certainly bring a smile to your face and falls neatly in step with Coca-Cola's wider Happiness Campaign.
AUTHOR BIO
Joss Davidge
GLOBAL INNOVATION DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
