Coca-Cola goes viral with security camera ad
Security cameras are often associated with the idea of Big Brother and public control similar to that of Orwell's 1984.
In a bid to encourage consumers to view the world differently Coca-Cola Latin America came up with this great little video that has now gone viral. The "anti-crime" ad campaign depicts acts of kindness, love and happiness captured on security cameras from around the world. From "friendly gangs" to "potato chip dealers" the ad will certainly bring a smile to your face and falls neatly in step with Coca-Cola's wider Happiness Campaign.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.