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Chasing after Kendrick Lamar with Reebok

By Joss Davidge

As part of a global campaign for the ZPump Fusion Trainer, Reebok’s US marketing team got people moving in the trainers.

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The Reebok campaign achivied this by getting them to chase after hip-hop artist Kendrick Lamar. Using the promise of a Kendrick Lamar concert as bait, the brand rounded up 100 participants to participate in the 3-mile run down a shutdown section of Sunset Boulevard. 

Head to Joss' Marketing Society blog to read the full article. 

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