Chasing after Kendrick Lamar with Reebok


As part of a global campaign for the ZPump Fusion Trainer, Reebok’s US marketing team got people moving in the trainers.


The Reebok campaign achivied this by getting them to chase after hip-hop artist Kendrick Lamar. Using the promise of a Kendrick Lamar concert as bait, the brand rounded up 100 participants to participate in the 3-mile run down a shutdown section of Sunset Boulevard. 

Head to Joss’ Marketing Society blog to read the full article. 

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.