<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=49993&amp;fmt=gif">

Chasing after Kendrick Lamar with Reebok

By Joss Davidge | 13/04/15 11:55

As part of a global campaign for the ZPump Fusion Trainer, Reebok’s US marketing team got people moving in the trainers.


The Reebok campaign achivied this by getting them to chase after hip-hop artist Kendrick Lamar. Using the promise of a Kendrick Lamar concert as bait, the brand rounded up 100 participants to participate in the 3-mile run down a shutdown section of Sunset Boulevard. 

Head to Joss' Marketing Society blog to read the full article. 

View posts about