Chanel opens pop-up cinema at Selfridges
Hiding inside a giant perfume bottle is a beautiful cinema showing screenings of Chanel's new Coco Mademoiselle advertising film starring Keira Knightley.
The cinema has been designed to mirror the world of Coco Mademoiselle and is decorated with the beautiful hand painted gold wallpaper and some of Kiera Knightley's costumes from the film. Check out these fantastic photos from fashion blogger Boy Meets Fashion who was one of the first people to experience the cinema.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.