Cash machine campaign raises awareness
In Peru illiteracy is a problem that effects seven out of ten children.
So to deliver this message and encourage donations towards a program to assist young people this brilliantly original campaign was created.
When customers inserted their card into a cash machine a message was displayed that was impossible to read. Whilst they were trying to figure it out a film, showing a man stuck inside a cash machine, appeared on screen. The film detailed the nation-wide problem and offered the customer a chance to donate there and then.
AUTHOR BIO
Joss Davidge
GLOBAL BUSINESS DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
