Get schooled:
     

Share this page

Cash machine campaign raises awareness

By Joss Davidge

In Peru illiteracy is a problem that effects seven out of ten children. 

BBVA

So to deliver this message and encourage donations towards a program to assist young people this brilliantly original campaign was created.

When customers inserted their card into a cash machine a message was displayed that was impossible to read. Whilst they were trying to figure it out a film, showing a man stuck inside a cash machine, appeared on screen. The film detailed the nation-wide problem and offered the customer a chance to donate there and then.

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png