Carrie telekinetic stunt in NYC
We have seen a plethora of stunts and pranks designed to shock and surprise unwitting participants in a bid for viral success.
Cunning marketers got people all over the world talking this week with a coffee shop stunt to promote the remake of Stephen King’s 1974 novel “Carrie”.
Unsuspecting customers walked into a coffee shop that was full of actors, when a man ‘accidentally’ spills coffee over a woman’s laptop she unleashes her hidden powers. The reactions were just what the film crew were after and we have since seen this video hurtle around social networks spreading the message of the film's release in late October to millions. Well, 29.3 million people in 5 days to be precise.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.