<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=49993&amp;fmt=gif">

Carlsberg tests best friends

By Joss Davidge | 2013-03-15

Over the years Carlsberg has leant on its much-loved, versatile and memorable tagline "if Carlsberg did…" many times. 

This new viral video is definitely a nod to that, with best friends being challenged to come up trumps in a difficult and somewhat unnerving situation.  It's worth a watch - would you go through with it?Carlsberg_Test

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today