Over the years Carlsberg has leant on its much-loved, versatile and memorable tagline "if Carlsberg did…" many times.
This new viral video is definitely a nod to that, with best friends being challenged to come up trumps in a difficult and somewhat unnerving situation. It's worth a watch - would you go through with it?
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.