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Car park is latest setting for experiential launch

By Joss Davidge

We're strong believers that a great experiential campaign can transform the most boring space into exciting and memorable brand experience, and this video game launch proves just that.


Instead of offering the standard midnight sale for its newest game release, this US-based video game retailer transformed an ordinary car park into an video games arcade where gamers could play the new release on large inflatable movie screens.

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