Car park is latest setting for experiential launch

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We’re strong believers that a great experiential campaign can transform the most boring space into exciting and memorable brand experience, and this video game launch proves just that.

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Instead of offering the standard midnight sale for its newest game release, this US-based video game retailer transformed an ordinary car park into an video games arcade where gamers could play the new release on large inflatable movie screens.


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.