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Camp Nectar - Fruit in the form of packaging

By Joss Davidge | 02/08/12 09:46

You may want to turn your speakers down before you click play!  Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!

To promote its pure fruit juice Camp Brazil created moulds for the fruit.  So when the fruit grew and ripened on the tree it became the shape of a Camp carton!  The moulded fruit was then placed in the fruit section at a supermarket where shoppers could exchange it for a carton of Camp's pure fruit nectar.Camp

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