Camp Nectar – Fruit in the form of packaging


You may want to turn your speakers down before you click play!  Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!

To promote its pure fruit juice Camp Brazil created moulds for the fruit.  So when the fruit grew and ripened on the tree it became the shape of a Camp carton!  The moulded fruit was then placed in the fruit section at a supermarket where shoppers could exchange it for a carton of Camp’s pure fruit nectar.Camp

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.