British Gas turns to Because for RAC Future Car Challenge Event


Following the success of our work on the British Gas Sustainability Café, here we help to amplify the energy company’s sponsorship of the RAC Future Car Challenge.


The Future Car Challenge is an annual race from Brighton to London involving cars of the near future. The winner is the vehicle which uses the least energy.  Entrants range from commercial manufacturers to privateers. British Gas is the energy and EV charging sponsor for the event. The company is entering three electric vehicles into the event, including a Nissan Leaf Electric car to be driven by Smooth Radio DJ Mark Goodier and Scrapheap Challenge presenter Robert Llewellyn.

We will be responsible for creating a relevant consumer-facing exhibition stand for British Gas in a solar-panelled container at the Ceremonial Finish on Regent Street. Over 500,000 people are expected to attend this event, when more than 60 entering vehicles will be on display.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.