British Gas to unveil “Smarter Home” at the Ideal Home Show


The 103rd Ideal Home Show opens at Earl’s Court, and we’re going to be there with a brand new “Smarter Home” stand we’ve designed for British Gas.


Following on from the work we did on the British Gas Sustainability Café last year, this new interactive experience will showcase some of the company’s latest developments in home and energy technology. There will be a screening room, interactive displays showcasing the company’s latest future-facing products and a number of celebrity appearances. The Ideal Home Show 2012 runs from 16th March – 1st April. For tickets, visit the website.

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.