Last weekend we launched a new 6-week summer roadshow for British Gas, featuring a Sustainability Café built from a recyclable shipping container.
The British Gas Sustainable Energy Space made its debut at the Bristol Balloon Festival, which was held on 11-14th August. It will next appear at new Hampton Court event, A Jolly Day Out, from 26-29th August, followed by four county shows in Buckinghamshire, Dorset, Berkshire and Worcestershire during September. The new roadshow is designed to provide a welcoming platform for British Gas to talk to consumers about sustainable energy ideas and solutions.
Visitors are able to enjoy free teas and coffees, whilst picking up energy-saving tips, and learning more about British Gas’ sustainable initiatives –smart meters, EnergySmart, free insulation for British Gas customers, energyshare (its partnership with River Cottage), A-rated boilers and microgeneration solutions such as Solar PV and Solar Thermal. To reinforce the sustainability messages, we ensured that the entire experience is built with a strong eye on sustainability. All wood is from FSC regulated forests, waste is being recycled and all café equipment will be donated to local community-run kitchens at the end of the campaign. In addition, power used to run the café at the first 3 events is being matched back into the Grid from 100 per cent British renewable sources.
The remaining events will be powered by a containerised solar PV solution. And any carbon generated during transportation of the shipping container is being offset by PURE, the clean plant trust. Karen Evans, managing director of BEcause, comments: “British Gas is at the forefront of sustainable energy solutions, and this roadshow will take that message in a friendly, conversational manner to discerning family audiences around the UK.
Having created a very successful exhibition for British Gas at last year’s START sustainability festival, we were delighted to be invited to build on that work with this larger summer roadshow.”
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.