British Gas’ live activation gets people talking


‘Home’ can mean a very different thing to different people.

For some it simply means a roof over your head. For others it can be a feeling. Warmth. Safety. Independence.


Working in partnership with homelessness charity Shelter, British Gas wanted to find out what ‘home’ means to people in Britain today.

In a simple but highly engaging live activation, the brand asked people to write down one word that described what home is for them. Written on colourful post-it notes, their chosen words were used to decorate the walls of a white room.


Kids and adults alike jumped at the chance to get involved and before long the entire room was covered in a vivid display of words and colours.

See for yourself:

The stunt is part of Shelter and British Gas’ ‘Great Home Debate,’ a national campaign which aims to shape and improve standards for homes in Britain. 

We’ve been working with British Gas for over seven years, creating magical brand experiences to inspire, excite and educate consumers. Find out more about our award-winning campaigns here

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.