British Gas’ live activation gets people talking
‘Home’ can mean a very different thing to different people.
For some it simply means a roof over your head. For others it can be a feeling. Warmth. Safety. Independence.
Working in partnership with homelessness charity Shelter, British Gas wanted to find out what ‘home’ means to people in Britain today.
In a simple but highly engaging live activation, the brand asked people to write down one word that described what home is for them. Written on colourful post-it notes, their chosen words were used to decorate the walls of a white room.
Kids and adults alike jumped at the chance to get involved and before long the entire room was covered in a vivid display of words and colours.
See for yourself:
The stunt is part of Shelter and British Gas’ ‘Great Home Debate,’ a national campaign which aims to shape and improve standards for homes in Britain.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.