Yorkshire Tea campaign scoops silver at FM&BE Awards
Not only is it Friday today, but we have come away from the FM&BE Awards clutching Silver for our work with Yorkshire Tea!
#TeaOnTheTrain an exclusive celebration of tea aboard the Orient Express was recognised in the Most Immersive Event (by invitation) category. We were up against some stiff competition, there are some really fantastic examples of creativity within the experiential marketing sector. For us, that is thrilling!
The experiential event brought 200 key influencers, journalists and bloggers into Yorkshire Tea's world with a trip aboard the Orient Express with live music, tea cocktails and talks from tea sommeliers - all in the name of a 'proper brew'!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.