WestJet’s Christmas miracle


And the prize for the most elaborate Christmas stunt goes to…WestJet, the Canadian airline that went out of its way to deliver a Christmas miracle to passengers.

westjetAt check in travellers were able to talk, via video link, with Father Christmas and make requests.  What they didn’t realise is that their wishes were about to come true…This video has taken off online, being shared widely on social channels and appearing on countless blogs. It’s great work from WestJet, a nicely packaged piece that has made hundreds of people around the world smile.

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.