Walking waxing stunt ‘So good, it hurts’


The Fuzz Wax Bar in Toronto tore a strip off its competitors with this novel street-based promotion.


A man covered in waxing strips walked around town, inviting consumers to rip off a promotion coupon for a 25% discount on their next visit to Fuzz Wax. Each strip bore a cartoon face indicating the expected level of pain associated with waxing that part of his body. A simple, effective idea that really brought to life the brand’s slogan “So Good, it Hurts”.


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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.