Last year we found out about Oobleck, a fascinating substance that looks like water but behaves like a solid when pressure is applied.
We devised a stunt, as part of a wider sampling campaign for Danone’s ‘super thick’ new yogurt Danio, where kids could ‘walk on yogurt’ in an oversized pot! They loved it, an unusual experience that we are sure resulted in many ‘what I did at the weekend’ entries in workbooks the next week!
This week we spotted this nice live experience from Hong Leong Bank that also used Oobleck, inviting people to dash across a large pool of it in a ‘walk on water’ stunt.
The bank created a great atmosphere around the experience and the result is this nicely produced video that has picked up over 5 million views in a matter of days.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.