Tickets for squats


This nice stunt, designed to get people talking about the upcoming Sochi 2014 Winter Olympics, has been shared widely this week.

Commuters in Moscow were invited to pay for a subway ticket by completing 30 squats, the idea was to encourage everyone to have a go at sport and to create a novel way to connect commuters with the 2014 event.swuats

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.