The living piano in Toronto
In a bid to encourage people to ‘discover opera’, the Festival d’Opera de Quebec created an interactive experience that gathered crowds in Toronto.
A group of opera singers were linked up to a 12-key, giant keyboard that people could play with their feet. Each time a key was stepped on it triggered a note from an opera singer. The experience was documented with this nicely crafted video that has gone on to beam the message out to people around the world.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.