The Living Piano in Toronto


In a bid to encourage people to ‘discover opera’, the Festival d’Opera de Quebec created an interactive experience that gathered crowds in Toronto.


A group of opera singers were linked up to a 12-key, giant keyboard that people could play with their feet.  Each time a key was stepped on it triggered a note from an opera singer. The experience was documented with this nicely crafted video that has gone on to beam the message out to people around the world.

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.