Get schooled:

Share this page

Experiencing 'The Happiest 5K on the Planet'

By Joss Davidge

We are absolutely loving working with Dulux at the Happiest 5Ks on the Planet!


Founded in Utah in January 2012, The Color Run, dubbed ‘The Happiest 5k run on the planet’,  has quickly established itself as a global phenomenon.  The runs are untimed and have just two rules – start wearing white, and finish plastered head to toe in colour.  This year events will be staged in 130 cities around the world!Happy_5K_2

At the London event, we had a fleet of BEcause runners negotiate the colour zones and come out the other end covered and smiling! A fantastic experience and with colour at the very centre of the day it is a great brand link for Dulux.

The next UK events are Belfast 24th August and Brighton 14th September.  Get involved, come visit the Dulux Colour Dome and #LetsColour!Happy_5K_3Happy_5K_4Happy_5K_5 Happy_5K_6

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today