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Experiencing 'The Happiest 5K on the Planet'

By Joss Davidge

We are absolutely loving working with Dulux at the Happiest 5Ks on the Planet!

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Founded in Utah in January 2012, The Color Run, dubbed ‘The Happiest 5k run on the planet’,  has quickly established itself as a global phenomenon.  The runs are untimed and have just two rules – start wearing white, and finish plastered head to toe in colour.  This year events will be staged in 130 cities around the world!Happy_5K_2

At the London event, we had a fleet of BEcause runners negotiate the colour zones and come out the other end covered and smiling! A fantastic experience and with colour at the very centre of the day it is a great brand link for Dulux.

The next UK events are Belfast 24th August and Brighton 14th September.  Get involved, come visit the Dulux Colour Dome and #LetsColour!Happy_5K_3Happy_5K_4Happy_5K_5 Happy_5K_6

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