Submarine surfaces in Milan in guerrilla stunt


We love this guerrilla stunt that got people talking in Milan last week. Stunned shoppers stood back from a misplaced submarine that had apparently surfaced on a busy Milanese street.


The campaign was created by health and travel insurance company Europe Assistance to coincide with the opening of its new store.


Alongside the physical experience, there were also a few videos released that appeared to depict the moment the sub surfaced. Brilliant!

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.