Submarine surfaces in Milan in guerrilla stunt

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We love this guerrilla stunt that got people talking in Milan last week. Stunned shoppers stood back from a misplaced submarine that had apparently surfaced on a busy Milanese street.

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The campaign was created by health and travel insurance company Europe Assistance to coincide with the opening of its new store.

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Alongside the physical experience, there were also a few videos released that appeared to depict the moment the sub surfaced. Brilliant!

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Author bio

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.