San Pellegrino – 3 minutes in Italy


We love this idea from sparkling water brand San Pellegrino that allows anyone from anywhere in the world to remotely spend 3 minutes in Bella Italia.


Five San Pellegrino robots have been placed in a bustling town square in Taormina, Sicily.  People can link up from their home computer and, using a webcam, their face can appear as the robots.  If this isn’t enough, each user gets 3 minutes to control the robot and navigate their way through the busy square in real-time. 

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.