Ray-Ban transforms journeys with tinted windows


Ray-Ban invited Belgium travellers to “test drive” its new range of polarised colour lenses by transforming the windows of trams across the cities of Ghent, Antwerp and Brussels with colour filters.


To announce the fact that TV and Movie Streaming service Blinkbox will grant users’ access to “Star Trek Into Darkness” a whole year before other top providers, the brand devised this stunt in London.  Volunteers were invited to step into a teleportation device and were then beamed to another location in the shopping centre and wandered back looking mildly confused.  Watch the video to see some great reactions and to find out how it was done.

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.