Qualcomm set out to get people talking about its powerful Snapdragon processors.
So the brand created a 3D photo booth made out of 130 HTC One smart phones connected to a spiral rig.
The phones were set to take a picture at the same time, so when they were stitched together people had a Matrix-like sequence to call their own.
Qualcomm has also created a dedicated microsite for people to view and share the resulting GIFs. People are also able to vote to bring the Snapdragon Experience to their own town. Sadly only towns in the USA are on the list, or we’d definitely be campaigning to try this out in Ascot!