Qualcomm’s touring 3D photo booth
Qualcomm set out to get people talking about its powerful Snapdragon processors.
So the brand created a 3D photo booth made out of 130 HTC One smart phones connected to a spiral rig.
The phones were set to take a picture at the same time, so when they were stitched together people had a Matrix-like sequence to call their own.
Qualcomm has also created a dedicated microsite for people to view and share the resulting GIFs. People are also able to vote to bring the Snapdragon Experience to their own town. Sadly only towns in the USA are on the list, or we’d definitely be campaigning to try this out in Ascot!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.