Nike Hypervenom mini-stadium


Projection mapping and motion sensing technology collide in this great stunt designed to promote Nike’s high-tech Hypervenom range of football boots.


People in Bangkok were given the chance to try out the football skills in the “House of Deadly”, a pint sized virtual stadium that gave participants a sense they were at a match with the pros.  The experience was made up of several games, like dodge the light and a striking game.  This is a great little making-of video created by BBH Asia Pacific on the idea and the creation of Nike’s House of Deadly.

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.