Projection mapping and motion sensing technology collide in this great stunt designed to promote Nike’s high-tech Hypervenom range of football boots.
People in Bangkok were given the chance to try out the football skills in the “House of Deadly”, a pint sized virtual stadium that gave participants a sense they were at a match with the pros. The experience was made up of several games, like dodge the light and a striking game. This is a great little making-of video created by BBH Asia Pacific on the idea and the creation of Nike’s House of Deadly.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.