Nike Hypervenom mini-stadium

Projection mapping and motion sensing technology collide in this great stunt designed to promote Nike’s high-tech Hypervenom range of football boots.


People in Bangkok were given the chance to try out the football skills in the “House of Deadly”, a pint sized virtual stadium that gave participants a sense they were at a match with the pros.  The experience was made up of several games, like dodge the light and a striking game.  This is a great little making-of video created by BBH Asia Pacific on the idea and the creation of Nike’s House of Deadly.