McDonald’s Dollar Drink Day – special delivery

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We know it’s chilly out there, but this video of McDonald’s summer ‘Dollar Drink Day’ activation in Canada has just been released and we think it’s worth a watch.

Dollar Drink Day does exactly what it says on the tin, it’s a summer campaign that has been running for the past couple of years in Canada and encourages people to drop in to McDonalds on a sweltering hot day and pick up a cheap drink.

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#This is such a simple idea and we love the reactions of the unsuspecting recipients.  As it’s now winter, maybe the McDonald’s could scoot warming hot chocolate to shivering members of the public?  We’d like that…

Here is McDonald’s 2011 experiential offering to promote Dollar Drink Day

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Author bio

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.