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Hope Soap encourages basic hygiene in South Africa

By Joss Davidge

Before it became a term injected into marketing strategies that encourage engagement through sensory experiences, the word experiential was (and still is) strongly associated with education. 

HOPE_SOAP

This video from a South African charity shows how powerful and influential an experience with a goal can be in teaching children habits that will help keep them safe.  It is also a lesson in the impact of keeping something simple.

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