Hope Soap encourages basic hygiene in South Africa

Before it became a term injected into marketing strategies that encourage engagement through sensory experiences, the word experiential was (and still is) strongly associated with education.

HOPE_SOAP

This video from a South African charity shows how powerful and influential an experience with a goal can be in teaching children habits that will help keep them safe. It is also a lesson in the impact of keeping something simple.

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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