Hope Soap encourages basic hygiene in South Africa
Before it became a term injected into marketing strategies that encourage engagement through sensory experiences, the word experiential was (and still is) strongly associated with education.
This video from a South African charity shows how powerful and influential an experience with a goal can be in teaching children habits that will help keep them safe. It is also a lesson in the impact of keeping something simple.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.