Brand Experience: Hendrick’s Gin voyages into the unusual
Here is a great series of brand experience events that took guests on a “voyage into the unusual” to immerse them in the world of Hendrick’s Gin.
Setting itself up as a brand that is “undeniably peculiar”, the events, which have toured Austin, LA, Chicago, Boston and Philadelphia, featured a host of unusual characters who lead guests on a memorable branded journey. Hendrick’s fitted each event space our as a “Shoppe of Curiosities” and blended this with an explorer theme and toped it off with “prohibition flair” – yes really! The experience offered guests strange cocktail concoctions and unexpected tipples. We love the video too, great use of graphics, which help bring the live experience to life on screen.
Creating an immersive environment, in order drive home key brand messages in a fun and imaginative way, is a great way to get noticed. Check out the theatrical brand experience we created for Perrier to bring the product to life for journalists and bloggers, or our recent #TeaOnTheTrain experience, which took guests on a tour of the great British countryside on the exquisite orient express to celebrate a proper brew from Yorkshire Tea.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.