Heineken’s time travel booth

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To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan.

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The immersive booth invited people to travel with Heineken back in time. But rather than it just being a one way experience, consumers were able to control images projected all around them with hand gestures, using Leap Motion technology.

Digital marketing and technology infused brand experiences have become a key battleground for alcohol brands who are embracing ever more innovative and eye-catching ways to encourage consumers to reach for their brand on the shelf. Here are some other examples we’ve covered this year on the blog:

Heineken Ignite creates an interactive club experience

Theatrical brand experiences from Jim Beam and Hendrick’s Gin

Antarctica Turnstiles

Amstel calls for a moment of quiet

Guinness NFC founts

Unlocking a Canadian experience


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.