Heineken’s time travel booth

To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan.

The immersive booth invited people to travel with Heineken back in time. But rather than it just being a one way experience, consumers were able to control images projected all around them with hand gestures, using Leap Motion technology.

Digital marketing and technology infused brand experiences have become a key battleground for alcohol brands who are embracing ever more innovative and eye-catching ways to encourage consumers to reach for their brand on the shelf. Here are some other examples we’ve covered this year on the blog:

Heineken Ignite creates an interactive club experience

Theatrical brand experiences from Jim Beam and Hendrick’s Gin

Antarctica Turnstiles

Amstel calls for a moment of quiet

Guinness NFC founts

Unlocking a Canadian experience