To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan.
The immersive booth invited people to travel with Heineken back in time. But rather than it just being a one way experience, consumers were able to control images projected all around them with hand gestures, using Leap Motion technology.
Digital marketing and technology infused brand experiences have become a key battleground for alcohol brands who are embracing ever more innovative and eye-catching ways to encourage consumers to reach for their brand on the shelf. Here are some other examples we’ve covered this year on the blog:
Heineken Ignite creates an interactive club experience
Theatrical brand experiences from Jim Beam and Hendrick’s Gin
AUTHOR BIO
Joss Davidge
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
