Handmade joy from Cadbury
Although we can’t say we agree with the idea that ‘we used to put thoughts into words, but we don’t anymore’ the thought behind this campaign from Cadbury is definitely worth sharing.
Cadbury set out to personalise chocolate bars in-store and at pop-up shops in Korea. People could scribble down what they wanted the bar to say and it would then be pressed onto the back of a chocolate bar with artisan theatrics. It’s a nice idea from Cadbury, but it would have been good to see some real reactions from consumers in this video rather than simply the smiles of actors.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.