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Fast fashion with a digital twist

By Joss Davidge

A new kind of pop-up retail experience called YrStore has been causing a stir in London’s Carnaby Street recently, billed as the world’s first live, all-over garment printing store.

fashion_with_a_twist

Using digital touch pods or interactive art walls, visitors could draw or upload their own creations, upload or manipulate existing designs from professional artists, before printing their customized fashion item on the spot.  A truly handmade, personalised shopping experience combining digital and physical touchpoints.

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