Fast fashion with a digital twist
A new kind of pop-up retail experience called YrStore has been causing a stir in London’s Carnaby Street recently, billed as the world’s first live, all-over garment printing store.
Using digital touch pods or interactive art walls, visitors could draw or upload their own creations, upload or manipulate existing designs from professional artists, before printing their customized fashion item on the spot. A truly handmade, personalised shopping experience combining digital and physical touchpoints.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.