Fancy a 'glow in the dark' Cornetto?
Wall's Cornetto recently stood out by creating ‘glow in the dark’ ice-creams that were handed out at a screening of the film The World’s End.
When cinema goers unwrapped what looked like Mint Choc Chip Corenettos, they were thrilled and slightly unnerved to find it glowed brightly. The ice-creams were created by 'food wizards' Bompas and Parr who called the creation of luminescent food "one of our greatest adventures".
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.