Grohe water light graffiti experiential event
With the launch of its new bathroom collection at the New York Design Week, GROHE embraced a brilliant bit of artistic tech to make it a memorable experiential event.
Water Light Graffiti allows people to daub water onto a surface and see their marks and lines shine brightly as it activates LEDs on the surface.
It’s a brilliant match for the brand and certainly got people talking about the event. Love it!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.