Danio’s ‘walk on yogurt’ stunt gets people talking
We had a great time last weekend helping Danone's super-thick yogurt brand Danio unveil a giant pot of ‘walk on yogurt’ at Wembley Stadium!
The fun experiential stunt took place at the Danone Nations Cup World Finals, the world’s largest international football tournament for 10-12 year olds on the 7th September.
The stunt featured a huge yogurt pot, with a diameter of 1.8 metres held 656 litres of Oobleck, a mixture of corn starch and water that looks like a liquid but behaves like a solid when pressure is applied, allowing visitors to walk across it.
We wanted to bring the brand to life for event attendees, giving children a chance to get involved, have fun, get a little mucky and leave with a great story to tell their friends and family!
Outside the arena, the Danio Airstream trailer, which has been touring retail outlets all summer, offered people a chance to sample six flavours of Danio. Well-informed brand ambassadors were also on hand to drive key brand messages and instigate conversations about Danio.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.