Danio’s ‘walk on yogurt’ stunt gets people talking


We had a great time last weekend helping Danone’s super-thick yogurt brand Danio unveil a giant pot of ‘walk on yogurt’ at Wembley Stadium!


The fun experiential stunt took place at the Danone Nations Cup World Finals, the world’s largest international football tournament for 10-12 year olds on the 7th September.Danio_2

The stunt featured a huge yogurt pot, with a diameter of 1.8 metres held 656 litres of Oobleck, a mixture of corn starch and water that looks like a liquid but behaves like a solid when pressure is applied, allowing visitors to walk across it.

We wanted to bring the brand to life for event attendees, giving children a chance to get involved, have fun, get a little mucky and leave with a great story to tell their friends and family!Danio_3

Outside the arena, the Danio Airstream trailer, which has been touring retail outlets all summer, offered people a chance to sample six flavours of Danio.  Well-informed brand ambassadors were also on hand to drive key brand messages and instigate conversations about Danio.Danio_4MASONS_BECAUSE_PR_DANONE_034lr

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.