There we go talking about the importance of building trust on one blog post this week, and here we are showcasing a great example of a brand engaging with an audience by tricking them.

It’s just a fun illusion though…

To announce the fact that TV and Movie Streaming service Blinkbox will grant users’ access to "Star Trek Into Darkness" a whole year before other top providers, the brand devised this stunt in London.  Volunteers were invited to step into a teleportation device and were then beamed to another location in the shopping centre and wandered back looking mildly confused.  Watch the video to see some great reactions and to find out how it was done.

This is also a great example of how a video can dramatically increase the reach of a campaign.  This stunt clearly made a good impression on site, but on top of that this video has secured nearly 2 million views in 10 days.

Here is another nice ambient stunt from Blinkbox that we featured on the Because blog in early August: Dragon skull washes up on Jurassic Coast.