Blinkbox stuns shoppers with a teleporter
There we go talking about the importance of building trust on one blog post this week, and here we are showcasing a great example of a brand engaging with an audience by tricking them.
It’s just a fun illusion though…
To announce the fact that TV and Movie Streaming service Blinkbox will grant users’ access to "Star Trek Into Darkness" a whole year before other top providers, the brand devised this stunt in London. Volunteers were invited to step into a teleportation device and were then beamed to another location in the shopping centre and wandered back looking mildly confused. Watch the video to see some great reactions and to find out how it was done.
This is also a great example of how a video can dramatically increase the reach of a campaign. This stunt clearly made a good impression on site, but on top of that this video has secured nearly 2 million views in 10 days.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.