Blinkbox stuns shoppers with a teleporter
There we go talking about the importance of building trust on one blog post this week, and here we are showcasing a great example of a brand engaging with an audience by tricking them.
It’s just a fun illusion though…
To announce the fact that TV and Movie Streaming service Blinkbox will grant users’ access to "Star Trek Into Darkness" a whole year before other top providers, the brand devised this stunt in London. Volunteers were invited to step into a teleportation device and were then beamed to another location in the shopping centre and wandered back looking mildly confused.
This is also a great example of how a video can dramatically increase the reach of a campaign. This stunt clearly made a good impression on site, but on top of that this video has secured nearly 2 million views in 10 days.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.