Beer cooler blocks smartphone signals

There has been lots of talk recently in the press and among friends about our increasing addiction to smartphones. 


The temptation to zone-out and tap-in to the vast world of apps and internet browsing is increasingly disrupting social situations.  Already banned from pub quizzes, the nigh-on ubiquitous Smartphone is facing a new challenge from brands. 

Recently we blogged about this brand experience campaign from Amstel that encouraged people to disconnect while socialising, and this week we’ve come across another attempt from a beer brand to silence the airwaves.  Brazilian lager brand Polar has developed a beer cooler that blocks mobile signals when a bottle is placed inside it.

Do you think there is opportunity for more brands to challenge our ‘always on’ mentality and bring back hearty face to face conversation?