Here is a fantastic example of how important, yet indigestible data, can be transformed into something we can all understand and relate to through gamification and infographics.
We have seen a couple of interesting data visualisations off the back of the Australian Census. The most recent took the census data and placed it into a simulation game that allows users to play mayor in their own city. During the game, users can make changes, cuts, build buildings, airports and the game will react based on the actual census data.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.