Following on from an activation that asked people in a bar to lock up their mobile phone and enjoy a quiet drink on their own.
Amstel has created another stunt that pivots on the idea that we all just need to take a bit of a break from the hustle and bustle of the modern world. The “Do Nothing” vending machine only produced a cool can of Amstel if people stood still for 3 minutes.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.