One thing we love about experiential marketing, and there are many, is the fact that we give people a chance to escape their day to day for a moment.

So that they become immersed in an experience that will live on in their minds for a very long time.
We love this stunt at the Kerry Hotel in Pudong, Shanghai, where the foyer was filled with over 1 million plastic balls - making its way into the Guinness World Records for the largest ball pit ever created. The stunt was created to raise awareness for “Pink October”, a campaign designed to drive donations and awareness of breast cancer prevention.
BEcause Australia recently encouraged Sydney-siders to Live Young with Evian Backyard.
AUTHOR BIO
Joss Davidge
GLOBAL INNOVATION DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
