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Adult fun in world’s largest ball pit

By Joss Davidge

One thing we love about experiential marketing, and there are many, is the fact that we give people a chance to escape their day to day for a moment. 

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So that they become immersed in an experience that will live on in their minds for a very long time.

We love this stunt at the Kerry Hotel in Pudong, Shanghai, where the foyer was filled with over 1 million plastic balls - making its way into the Guinness World Records for the largest ball pit ever created.  The stunt was created to raise awareness for “Pink October”, a campaign designed to drive donations and awareness of breast cancer prevention.ballpit_2ballpit_3

BEcause Australia recently encouraged Sydney-siders to Live Young with Evian Backyard.ballpit_4

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