One thing we love about experiential marketing, and there are many, is the fact that we give people a chance to escape their day to day for a moment.
So that they become immersed in an experience that will live on in their minds for a very long time.
We love this stunt at the Kerry Hotel in Pudong, Shanghai, where the foyer was filled with over 1 million plastic balls - making its way into the Guinness World Records for the largest ball pit ever created. The stunt was created to raise awareness for “Pink October”, a campaign designed to drive donations and awareness of breast cancer prevention.
BEcause Australia recently encouraged Sydney-siders to Live Young with Evian Backyard.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.