Boursin Sensorium wins Event technology award


We’re excited to announce our Boursin Sensorium campaign for Bel UK has won an Event Technology Award.

We won the award in the Best Use of Technology for Interaction category. We were also shortlisted for: Best Augmented/Virtual Reality Technology and Best Use of Technology for a Brand.


This is the third award win for our Boursin Sensorium campaign. It won the 2015 UK Event Award for Best Use of Event Technology and the 2015 Masters of Marketing Award in the Events and Experiential category.

The Boursin Sensorium also received a commendation in the brand new ‘Best Use of VR’ category at the Dadi Awards this year.

The Event Technology Awards recognise those pushing the boundaries in innovative event technology worldwide.

Becauser’s Ben Findlay and Gemma Harvey picked up the trophy at the awards’ ceremony and gala dinner, which took place at the pop-up venue Supernova in London’s Victoria Embankment Gardens.

If you haven’t seen the Boursin Sensorium campaign, take a look at our case study video below or read about the results here (or try out the VR experience for yourself):

Ready to crush your next campaign? Start by giving us a shout here.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.