We're excited to announce that our Boursin Sensorium campaign has been shortlisted in The Drum Dadi Awards.The campaign for Bel UK was shortlisted in the Best Use of VR category (new for 2016). The winners will be announced at the awards ceremony on 19 October at the Park Plaza, Westminster.
The Dadis (Drum Awards for the Digital Industries) are open internationally to agencies and brands who are producing great digital work. From apps to consumer products, use of search to social media, best paid media campaign and best use of VR.
The Boursin Sensorium campaign has already won two industry awards: The Masters of Marketing Award in the experiential and events category and The Drum UK Event Award for Bests Use of Event Technology.
The campaign is also shortlisted for three Event Technology Awards for Best use of Technology for Interaction, Best Augmented / Virtual Reality Technology and Best use of Technology for a Brand.
Vanessa is the Global Content Director at Because.