Boursin Sensorium shortlisted in The Drum Dadi Awards


We’re excited to announce that our Boursin Sensorium campaign has been shortlisted in The Drum Dadi Awards.The campaign for Bel UK was shortlisted in the Best Use of VR category (new for 2016). The winners will be announced at the awards ceremony on 19 October at the Park Plaza, Westminster. 

drumdadi1.jpgThe Dadis (Drum Awards for the Digital Industries) are open internationally to agencies and brands who are producing great digital work. From apps to consumer products, use of search to social media, best paid media campaign and best use of VR.

The Boursin Sensorium campaign has already won two industry awards: The Masters of Marketing Award in the experiential and events category and The Drum UK Event Award for Bests Use of Event Technology

The campaign is also shortlisted for three Event Technology Awards for Best use of Technology for Interaction, Best Augmented / Virtual Reality Technology and Best use of Technology for a Brand. 

If you haven’t seen the Boursin Sensorium campaign, take a look at our case study video below or read about the results here (or try out the VR experience for yourself):  

Author bio


I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.