Boursin Sensorium shortlisted for two IPM Awards


The BEcause team are thrilled to learn Bel UK’s Boursin Sensorium campaign has been shortlisted for two IPM Awards.

One for the Consumer Food and one for Stand-Alone Experiential Activation.  

The IPM Awards Gala Dinner will take place on 14th June 2016 at the London Hilton. 

Each year, the IPM Awards recognise the best campaigns and reward the blood, sweat and tears that go into making the best in promotional marketing possible. IPMawards.jpg

The Boursin Sensorium campaign already has two awards under its belt this year: a UK Event Award for Best Use of Event Technology and a Masters of Marketing Award in the Event and Experiential category. It was also shortlisted for an Event Production Award for Brand Activation of the Year

If you haven’t seen the Boursin Sensorium campaign, take a look at our case study video below or read about the results here

Inspired by the Boursin Sensorium campaign? Find out how you can unleash the power of experiential for your brand. Download our free eBook now. {{cta(‘d5eeaf7a-ac4e-4ba5-b72d-13aabbcf1974’)}}

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I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.