Boursin appoints BEcause for 2015 experiential sampling campaign


We have been appointed by Boursin, the French soft cheese owned by Bel UK, to mastermind a large experiential sampling drive throughout 2015.


Sharon Richey, CEO of BEcause Experiential Marketing said: “Boursin is a widely recognised brand name. We’re relishing the opportunity to challenge pre-conceived perceptions of the brand and support Boursin’s growth plans.”

Stephen Gregory, Marketing Director of Bel UK, said: “During the pitch process it was clear that the BEcause team are passionate about food and creating engaging brand experiences. With the agency’s wealth of food experience, we’re confident that the team can help grow the Boursin brand in 2015 and beyond.”  

Here at BEcause we have extensive experience creating and managing experiential sampling campaigns for food brands, including the likes of Betty Crocker, Warburtons, Oykos, Danio and Sainsburys.

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.