Bodyform's brilliant Facebook response to witty comment
Most people accept that adverts for female sanitary products tend to gloss over true reality of "that time of the month".
In fact most women will tell you that having a "happy period" is a complete fallacy.
One Facebook user decided to alert Bodyform to the fact he felt that he had been lied to all these years. His post was witty and quickly became a viral hit on the social networking site being shared over 80,000 times.
The story continues as Bodyform chose to respond. A few days after the original post the brand issued a response on Facebook:
"Hi Richard. We loved your post on our Facebook page. We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this…”
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.