This is an interesting activation from mobile-technology manufacturer Qualcomm.
To demonstrate that "life is better with mobile" the brand created the Best Bus Stop Ever.
When waiting passengers accessed a URL that was displayed on the side of a bus stop they were treated to unusual surprises, including a ride in a Lamborghini and a husky sledge. There are some great moments on this video. This live experience was obviously designed as a viral. The people who experienced the campaign first-hand are unlikely to do business directly with Qualcomm, but with over 2.5 million views in 10 days we're sure Qualcomm has found itself some new business, or at least some new fans.