Berlin ambient campaign goes global
The Copy Shop simply and effectively showed what it could do by copying various items found on the street. Including ticket machines, sweet dispensers and even an entire shop front.
It is a fantastic campaign and is sure to get people into the shop in Berlin. More than this though it shows that it doesn't matter how large your company is, if you have a good marketing idea the news will travel. These days that could mean worldwide!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.