Because to work with WWF on experiential tiger campaign


WWF, the world’s leading independent conservation organisation, will work with experiential agency Because to deliver a major campaign this summer, highlighting the plight of wild tigers.

Details of the activation are yet to be announced, but the campaign will see Because support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of live brand experiences.WWFtigers.jpg

The campaign follows the recent positive news that wild tiger numbers have increased for the first time in conservation history.

Katie Penfold, Managing Partner at Because Experiential Marketing, comments:

“We’re proud to have the opportunity to work alongside WWF and use experiential marketing to boost understanding of key issues affecting our planet in memorable fashion.”

Kerry Blackstock, Director of Public Fundraising at WWF-UK, said:

“We’ve been extremely impressed with BEcause’s combination of creative imagination, technical skill and passion for our cause. We’re really looking forward to working together to deliver a truly outstanding experiential campaign this summer.”

About WWF

WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive. Find out more about our work, past and present at

Photography credit: ‘© / Anup Shah / WWF’

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.