Because offers warm welcome for British Gas customers


We are mounting a national roadshow to help British Gas promote its energy saving message at major consumer home exhibitions throughout 2014.


The roadshow is the latest stage of the ‘Here To Help’ campaign designed and implemented by Because on behalf of British Gas. It consists of a touring exhibition space based around a series of ‘pods’ including customer service areas, genius bar and children’s area. Consumers can access the latest technology from British Gas via smart devices or chat with Brand Ambassadors over a cup of tea. The set, which is informal and comfortable, has been designed to promote customer engagement.


British Gas experts will also be on hand to provide advice and information about its new Hive Active Heating product, Generation Green education programme and ECO energy efficiency initiative.

Sharon Richey, CEO at Because comments: “British Gas has a number of innovative new schemes and products to help people understand their energy use. At Because we believe that face to face engagement is the most natural and effective way of doing this. Our team has created an inviting  and comfortable space which will allow Brand Ambassadors to talk with consumers in a relaxed and unhurried way. We are looking forward to a busy and successful tour”.

The British Gas ‘Here to Help’ roadshow made its debut at the 2014 Ideal Home Show, Earls Court, London. It will also visit Grand Designs Live (3-11 May), Ideal Home Show, Scotland (23-26 May), Ideal Home Show, Manchester (6-8 June), and Grand Designs Live, Birmingham (9-12 October).

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.