Because Ireland’s Nivea Electric Picnic campaign wins two IMC European Awards


We’re chuffed to announce our Nivea Electric Picnic experience has won two awards at the 2017 IMC European Awards. 

The Nivea Electric Picnic campaign won two Silvers in the Best Sponsorship/Joint Effort/Tie-in category and Best Event Marketing category. 

The awards were given out at the IMC Awards reception at the Radisson Blu in Dublin on Thursday. 

The Integrated Marketing Communications European Awards reward the best integrated marketing communications campaigns in Europe. 

At Electric Picnic 2016, we helped NIVEA solve the muddy morning blues by creating a refresh zone with showers in the campsite for festival goers. Take a look at our case study or check out the campaign video below: 

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